Business model

At Shimmer Studio Lab, our business model is centered around providing exceptional makeup education and fostering creativity in the beauty industry. We operate as a hybrid platform, offering both online and in-person courses to ensure accessibility and flexibility for learners worldwide.

  1. Customer Segments Our target audience includes aspiring makeup artists, beauty enthusiasts, and professionals seeking to refine their skills. We cater to individuals of all skill levels, from beginners taking their first steps in makeup artistry to seasoned artists expanding their expertise.

  2. Value Proposition

    • Quality Education: We provide a comprehensive curriculum designed by industry-leading professionals, ensuring that students gain practical, in-demand skills.
    • Flexibility: With both online and offline course options, we accommodate diverse learning preferences and schedules.
    • Community Building: Our platform fosters a global network of beauty enthusiasts, enabling collaboration and inspiration.

  3. Revenue Streams

    • Course Enrollment Fees: Our primary income source, offering tiered pricing for beginner, advanced, and specialized courses.
    • Workshops and Masterclasses: Exclusive, high-intensity sessions with guest experts.
    • Affiliate Marketing: Partnerships with leading makeup brands to offer curated product recommendations.
    • Subscription Services: Access to premium content, tutorials, and resources on a monthly or annual basis.

  4. Key Activities

    • Designing and updating curriculum to reflect industry trends.
    • Hosting interactive workshops and live demonstrations.
    • Building partnerships with cosmetic brands and influencers.
    • Promoting courses through targeted marketing campaigns.

  5. Channels

    • Website: Our primary hub for course offerings and enrollment.
    • Social Media: Engaging with our audience on platforms like Instagram, YouTube, and TikTok.
    • Email Marketing: Personalized communications to keep students informed and engaged.
    • Events: Participation in beauty expos and industry events.

  6. Cost Structure

    • Operational Costs: Studio rental, equipment maintenance, and software subscriptions.
    • Marketing and Advertising: Campaigns, social media management, and influencer partnerships.
    • Personnel: Compensation for instructors, content creators, and support staff.

  7. Key Partners

    • Cosmetic Brands: Collaborations for product demonstrations and discounts.
    • Industry Professionals: Guest instructors and mentors.
    • Tech Platforms: Tools for managing online learning experiences.

By aligning our activities with our mission to empower creativity and skill development, Shimmer Studio Lab aims to become a leader in the global beauty education space.